NOTICE - National Urban Animal Report for 2010

Executives in the companion animal industry concerned about the impact of the Internet and the other matters impacting their business are invited to attend an OpenSpace on this matter at the Regional Summits for Urban Animal Strategies, 13 - 19 April 2011 in Toronto, Halifax, Red Deer and Vancouver.

2010 Summit Speaker Synopsis Part IX

The International Summit for Urban Animal Strategies Presents:
WikiBrands ~ Reinventing your Business in a Customer-Driven Marketplace
Presenter: Mike Dover, Socialstruct Advisory Group


Based on the upcoming book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace this presentation discusses how companies can deploy technology to engage customers in discussions about their brands in a meaningful way.

For the longest period of time companies created products and services, pushed them out to their customers using the tools of the period. The 4Ps of marketing were sacrosanct – product, place, promotion and price. When strategies were formed, these customer functions were in the business of planning and pushing out these messages, through media intermediaries. The message was controlled; our role as consumers was to listen and buy. Now faced with a dramatic shift in how the technology-enabled collaboration changes relationships, an Internet-savvy generation will bring about huge changes in business and culture. 

IT'S TIME ... for the 2010 Summit Awards!

Take advantage of this special offer and join us at the

Summit Awards Gala

When: Friday, 15 October 2010  at 18:30 hrs

Where: Victoria Ballroom ~ Chateau Lake Louise

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Package Includes:

Awards Night Gala Dinner

Entertainment Featuring Dale Downing...

With the comedy and magic that have made him world famous

Accommodation in a Fairmont Level Room

Executive Breakfast with Key Note Speaker: Mike Dover

Author of WikiBrands - Reinventing your Business in a Customer-Driven Marketplace

Click Here to see the Book

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Register now:

Single Occupancy - $279 CDN + tax

Double Occupancy - $349 CDN + tax

www.tsuas.com or call Lisa (403.219.1088/403.809.4630) 

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Click here to learn more about the
International Summit for Urban Animal Strategies