SecuriCan General Insurance Company, Canada's oldest and largest provider of pet health insurance, and PetLynx Corporation, Canada's innovative, cutting-edge provider of information services for the pet industry, are pleased to announce a new initiative for companion animals in Canada. Under this new collaboration SecuriCan and PetLynx will develop health insurance benefits for the new HomeSafe™ portal and offer pet insurance to all dogs and cats in Canada.
The Urban Animal Surveys conducted for PetLynx Corporation by Ipsos Reid in 2008 and dmrkynetec in 2009 clearly show that health and wellness is a top priority for pet families. These studies also show higher instances of surrender and euthanasia in communities where health care benefits aren't readily available for companion animals. To reduce or eliminate this situation the parties will work with municipalities, humane societies, veterinarians, breeders, retailers and other service providers in each community to ensure that every pet in the HomeSafe™ program is provided with medical benefits at the moment it reaches its first pet family home.
The HomeSafe™ program will provide a range of products and prices from three of the leading pet insurance brands in Canada. Pet families will choose the type of medical insurance that best meets their budget and their needs from among these offerings. Since this coverage will also be registered in the pet's record on the HomeSafe™ national system, those pets requiring emergency intervention will have the shortest path to medical attention in Canada.
There are over 14 million dogs and cats in Canada that require health insurance benefits. Using the HomeSafe™ program will give pet retailers, pet breeders, humane societies, veterinarians and other providers the ability to ensure the pets they place or service have medical benefits right from the beginning of each new relationship. In addition, pet families will manage their insurance coverage online using the HomeSafe™ portal where they manage their care profiles, breed information, recovery services, pet pictures and licensing.
'We believe this is the most comprehensive approach to improving health & wellness for companion animals in Canada', said Randy Valpy, President and CEO of SecuriCan General Insurance Company. We have already paid out more than $103,000,000 in claims which means Canadians can trust us. Now with PetLynx and the HomeSafe™ program we will take health and wellness to a new level'.
'Health care is one of the highest priorities Canadians have', said Larry R. Evans, President & CEO of PetLynx Corporation. 'Our colleagues across Canada helped us become the largest automated recovery system in just three years. Together with SecuriCan we will deliver a new level of health and wellness for pets and help Canadian communities become the best place for companion animals in the world.'
SecuriCan will launch this new collaboration in Canada on 19 April 2010, at the PetLynx Regional Summits for Urban Animal Strategies.
For more information please contact:
Mika SansonSecuriCan General Insurance Company
Cindy Kreutzer
PetLynx Corporation
403.219.1088
Posted by Terri Perrin, Online Communications Editor
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