Does it matter who adopts them....
or if they get adopted?
Challenge: Your agency struggles to provide time, space and care for as many homeless pets as it can and competes for a limited number of potential adopters.
Solution: Instead of competing, recognize the strengths of each organization in your community and work together. Remember, you are working on behalf of all animals in you community.... not just the ones in your care!
You all work in the area of animal welfare... so why not work together!
Celebrities use Twitter
to help save the lives
of shelter pets.
Adopt-a-Pet.com, North America’s largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.
On the campaign web site, www.TwitterACritter.com, pet lovers can select one of the 130,000 homeless dogs, cats, and other pets listed on Adopt-a-Pet.com and tweet a link to that pet's information.
"TwitterACritter is a fun, easy way for people to actively save the life of a shelter pet, even if they can't adopt one themselves or afford to donate," says Abbie Moore, executive director of Adopt-a-Pet.com. "Homeless pets are powerless to promote themselves to potential adopters, so it's up to those of us who love animals to lend a hand, and a set of thumbs, and tweet about them. In these difficult economic times, when so many pets are being relinquished to shelters, they need our help more than ever."
Already the campaign has gotten a boost from several celebrities who have participated and encouraged their Twitter followers to do the same. Since the TwitterACritter feature became available in mid-August, Kevin Nealon, Alyssa Milano, Denise Richards, Kristin Chenoweth, and several other celebrities have taken up the cause and tweeted links to shelter pets listed on Adopt-a-Pet.com. According to Moore, "In each case, immediately after the celebrity's tweet, hundreds of their followers tweeted homeless pets as well… and their followers tweet, and so on and so on. The celebrities create an avalanche of compassion."
"The bottom line is that if enough people see a shelter pet, that pet gets adopted. There is no better way to expose shelter pets to as many potential adopters as possible than through Twitter," continues Moore. "It's no exaggeration to say that a single tweet can save a life. Imagine the impact it would have if everyone tweeted just one critter a day!"
Check out TwitterACritter to see photos of celebrity participants.
Volunteers are the backbone of any nonprofit organization.
Part of the joy that comes from working in animal welfare is getting know these hardworking and dedicated individuals who give so much of themselves to help companion animals.
Even though animal welfare volunteers receive so much love and gratitude back from the animals they care for, they still appreciate receiving recognition from their peers.
One way an organization can reward its volunteers is to nominate these individuals for the PetSmart Charities Lifesaving Volunteer Award. This is a special way to recognize volunteers who go above and beyond to help your agency fulfill its mission.
Submit the story of one of your volunteer's amazing contribution to you agency and why he or she deserves the award. Submissions are accepted throughout the year, and winners are picked quarterly.
Lifesaving volunteers are featured in the PetSmart Charities Quarterly newsletter with an article and photo. They will also earn their agency a one-time $500 award!
To nominate a volunteer, please email: tspencer@PetSmartCharities.org
Used by permission from PetSmart Charities, Inc.
Learn more with free webinars at: www.petsmartcharities.org
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