Announcing the 2010 National Urban Animal Survey

PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.

Petsecure Pet Insurance Donates over $62,000 to Charity

In 2009, Petsecure Pet Insurance, a division of SecuriCan General Insurance Company, donated over $62,000 to pet related charities through their "In Memoriam" donation program. Through this program, Petsecure donates $50 to the various animal-related organizations in Canada for each insured pet that passes away.

Take Action for a Better Animal Cruelty Law

At PetLynx Corporation we like to share news and view relating to animal-related activities being undertaken by our community partners. Here's some valuable information from the good folks at the  Canadian Federation of Humane Societies (CFHS).

CFHS has launched this year’s version of their annual Stop Animal Abuse campaign. Please visit the newly updated website to:

• Learn more about the changes that are needed to Canada’s animal cruelty law;
• Order a decal to display in your window; and
• Send a message to the Justice Minister using their online form letter.

Take action today at http://stopanimalabuse.ca 

Posted by Terri Perrin, Online Communications Editor

Humane News & Views from CFHS

Whether you are a member of the Canadian Federation of Humane Societies (CFHS), are operating an animal-related service or facility... or you just like to keep on top of industry innovations and developments, here's a newsletter that will interest you!

The Canadian Federation of Humane Societies publishes a monthly e-zine that will keep you well-informed about what is happening in the area of animal welfare in Canada. The January issue, for example, has information and updates on:

• Pet-friendly travel
• Regulations on owning exotic pets
• Haiti Disaster relief efforts
• IAMS Home for The Holidays helps 1.2 million pets

Check out the January newsletter at CFHS Hum@ne News.

Subscribe to the CFHS Humane News Newsletter

Posted by Terri Perrin, Online Communications Editor

A Measure of Performance

What is the PetLynx PetMeter™? This component of the PetLynx system lets you view the PetLynx Utility at work. The numbers are a live-to-screen generated account of active lost and found reports and, most importantly, a live glimpse of the AutoMatch™ Google-like search engine. The unique AutoMatch™ search engine performs searches for lost pets against pets admitted to any shelter or pound through AnimalTRACS™ or ShelterLynx™, as well as those from found reports and those registered in the central database, to produce a list of potential matches. The owners are then contacted automatically by email for a happy reunion. In the upper half of the PetMeter™, the Live System Snapshot refreshes every time you connect, to show the system activity in real-time. This includes the number of:

• Active Lost Reports
• Active Found Reports
• Potential AutoMatchs™.

In the lower half of the PetMetre is an estimate of the number of animals lost, found, adopted and euthanized throughout North America. These numbers are aggregated from a painstaking summary of data:

• Canadian Federation of Humane Societies [CFHS]
• Humane Society of the United States [HSUS]
• Journal of Applied Animal Welfare Science
• National Council on Pet Population Study and Policy
• Animal People
• USA Today - Pet Population Study

No one is sure how accurate these numbers are, but our research has uncovered a margin of error in reported euthanasias across North America that may be as high as 30%. Wow! Can't we get a closer number than that? You bet we can! But the industry has to collect and share data in the same format. That's where PetLynx comes in. On a completely industry-neutral basis, we have developed the AnimalTRACS™ Utility to collect and present this data for everyone in the industry. As the list of contributors and therefore the accuracy grows, we all get a better understanding of the problem and the solution for each of our communities. Want to know more? Click here.