If you Care for Cats ... post this information on your Facebook Page

PetLynx Corporation is proud to be one of the sponsors of

2011 The Year of the Cat, a Canada-wide public education initiative orchestrated by Care for Cats that is intended to "get rid of the myths and give the facts!"

This program was launched on January 5th and has been well-publicized through various media outlets, on blogs, tweets, facebook pages and good old-fashioned 'word of mouth' advertising. Thank you to everyone who has played a role in making this possible!

Loads of valuable content has been added to the Care for Cats website and new information is posted weekly. This information is there for you to use -- free of charge -- to help you better care for your own cat or to help promote responsible cat ownership in your community. Be sure to check back often!

To access these valuable resources, click on the scroll down menu on the Pet Industry Toolbox for great content on education, wellness, ID/legislation and population control.

The section for Pet Families has a kids corner, fun cat videos and a tool box.

Help use celebrate cats and educate Canadians about their value in our society ... and thank you for caring and for sharing!

Posted by Terri Perrin, Online Communications Editor

2010 Summit Speaker Synopsis Part XI

The International Summit for Urban Animal Strategies Presents: 

Responsible Homing Practices at Retail

Presenters: Kieth Burgess, PIJAC /Pet Paradise

and Robert Brissette, PetLand Canada Inc.

As a community based source for pets and pet care information Canadian pet retailers have an integral role in helping to ensure pets find good homes.  Pet stores have come a long way since they first appeared in the 1950’s. 

As the emotional value of pets has sky rocketed in the last decade owners are becoming more conscious and open to the needs of their animals. A respected, easily accessible source for information, retail stores are well positioned to educate owners about the responsibility and work involved in caring for their pets.  This presentation will take a brief look back at the evolution of pet retail and what drives it today.

Keith Burgess and Robert Brissette will explore the challenges faced by both independent and large operations, as well as, share the homing initiatives they use in their business models to illustrate how reputable retailers are working to advance the well-being of pets in their communities.

PetLynx Achieves Record High Registrations

An analysis of PetLynx Corporation's statistics showed extraordinary growth in the number of registrations in the first six months of 2010. During this time, a total of 57,620 entities registered with the PetLynx Automated National Recovery System. This achievement includes 29,561 companion animals and 28,059 associates (pet families and service providers) -- an increase of 129% and 91% respectively, over the same period last year.

Petsecure Pet Insurance Donates over $62,000 to Charity

In 2009, Petsecure Pet Insurance, a division of SecuriCan General Insurance Company, donated over $62,000 to pet related charities through their "In Memoriam" donation program. Through this program, Petsecure donates $50 to the various animal-related organizations in Canada for each insured pet that passes away.

PetLynx Enters Collaboration Agreement with CKC's Apex Publishing

08 January 2010

PetLynx Corporation is pleased to announce an agreement with Apex Publishing Limited, the publisher of “Dogs in Canada” Canada’s premier provider of content for dog owners and breeders. Under the terms of this agreement PetLynx Corporation and Apex Publishing will collaborate to expand the circulation of this magazine to all dog owners in Canada through the PetLynx Subscriptions & Registry Services unit. Pet families who register their dogs in the PetLynx system for recovery services, microchips, tattoos, licenses or other HomeSafe™ Canada initiatives will have the opportunity to subscribe to four special issues targeted toward this Responsible Dog Owners Group [RDOG] at a special discount that is related to their level of compliance. In addition, the two parties will collaborate to provide responsible dog owner content through Apex's micro site and the PetLynx pet family portals. Pet families who normally manage their animal records using PetLynx portals will be able to manage their subscriptions in the same area. “Adding the Dogs in Canada content and micro sites to the HomeSafe™ Canada initiative will not only increase the number of responsible dog owners across Canada, but provide valuable resources across the entire value chain that supports these pet families” said Larry R. Evans, President and CEO of PetLynx Corporation. “I am confident that we will eventually reach every dog owner who is interested in having ready access to Canada’s number one source of information about dogs.” “We are very excited about the opportunity of using the PetLynx relationship with dog owners across Canada to expand our circulation base and improve the services we provide to dog owners through our micro site program,” said Ann McDonagh, Group Publisher, Apex Publishing Limited. “Apex Publishing Limited is a subsidiary of the Canadian Kennel Club, an organization that has serviced the needs of dog owners in Canada for more than 120 years.” For more information please contact: Ann McDonagh, Apex Publishing Limited amcdonagh@dogsincanada.com (416) 798-9778 ext 3410 Larry Evans, PetLynx Corporation larry.evans@petlynxmail.com (403) 921-5900

PetSmart Charities National Adoption Event

As a heartwarming start to the holiday season, it was great to hear that 16,933 pets found their lifelong, loving homes during the PetSmart Charities Holiday National Adoption Event, held in all 1,145 PetSmart stores throughout the U.S. and Canada, November 13-15. More than 2,000 animal-welfare agencies throughout the United States and Canada participated and presented adoptable pets at every PetSmart Charities in-store adoption center. The Canadian National Adoption Event was proudly sponsored by PetSmart. "It's an amazing way to kick off the holiday season," said Susana Della Maddalena, executive director of PetSmart Charities, Inc. "During our four National Adoption Weekends in 2009, we have helped find homes for more than 66,000 pets." In the U.S. alone, an estimated 6 million to 8 million dogs and cats enter animal shelters each year, but 3 million to 4 million never find homes. During the last 14 years, the PetSmart Charities Adoption Centers have found homes for nearly 4 million pets. For every minute that the Adoption Centers are open, one pet's life is saved. "PetSmart Charities strives to raise awareness about the benefits of adopting rather than purchasing a pet," added Della Maddalena. "We are so happy to have exceeded our event goal and helped so many pets. We hope people will always consider adoption when they add a pet to their lives."

H1N1 Confirmed in Canadian Ferret & American Cat

November 6, 2009: Yesterday, PIJAC Canada received notice that the first confirmed case of H1N1 in a ferret was reported to the Nova Scotia Veterinary Medical Association. In addition, the American Veterinary Medical Association (AVMA) put out a press release yesterday stating that there has been one confirmed case of a cat in Iowa contracting the H1N1 virus from the owners. Please take notice of this PIJAC Canada bulletin to learn more on what you should do. The Canadian Veterinary Medical Association has also posted an information sheet on their website for pet owners. Questions for PIJAC Canada? (p) 1-800-667-7452 or 1-613-730-8111 (e) memberservices@pijaccanada.com.