PetLynx and Partners Launch HomeSafe™ Canada Initiative

 The "official" launch date is March 2011 ... but we are so excited we can't wait to tell you about the new HomeSafe RDOG and RCAT initiatives! This innovative new program is a result of months of collaborative effort between:

• PetLynx Corporation 
• Canadian Kennel Club
• Dogs in Canada Magazine
• Iams and
• Petsecure

Although each of these companies represent a different sector of the companion animal industry, when it comes to our animal companions, we all share a common goal ...

You Can Teach an Old Dog New Tricks!

PetLynx Corporation's Industry Partners ....

Iams and the Canadian Kennel Club Kick-Off Third Annual Rdog Week
 

TORONTO /CNW/ - The day goes to the dogs as Iams, in support of the Canadian Kennel Club (CKC), celebrates Rdogs - Responsible Dog Owner Groups - across the country. Starting September 27, dog owners from coast-to-coast are invited to discover the joys and responsibilities of being a pet parent during the week long campaign aimed at educating Canadians on being responsible dog owners and raising awareness about the role canine companions play in our communities.

PetLynx Enters Collaboration Agreement with CKC's Apex Publishing

08 January 2010

PetLynx Corporation is pleased to announce an agreement with Apex Publishing Limited, the publisher of “Dogs in Canada” Canada’s premier provider of content for dog owners and breeders. Under the terms of this agreement PetLynx Corporation and Apex Publishing will collaborate to expand the circulation of this magazine to all dog owners in Canada through the PetLynx Subscriptions & Registry Services unit. Pet families who register their dogs in the PetLynx system for recovery services, microchips, tattoos, licenses or other HomeSafe™ Canada initiatives will have the opportunity to subscribe to four special issues targeted toward this Responsible Dog Owners Group [RDOG] at a special discount that is related to their level of compliance. In addition, the two parties will collaborate to provide responsible dog owner content through Apex's micro site and the PetLynx pet family portals. Pet families who normally manage their animal records using PetLynx portals will be able to manage their subscriptions in the same area. “Adding the Dogs in Canada content and micro sites to the HomeSafe™ Canada initiative will not only increase the number of responsible dog owners across Canada, but provide valuable resources across the entire value chain that supports these pet families” said Larry R. Evans, President and CEO of PetLynx Corporation. “I am confident that we will eventually reach every dog owner who is interested in having ready access to Canada’s number one source of information about dogs.” “We are very excited about the opportunity of using the PetLynx relationship with dog owners across Canada to expand our circulation base and improve the services we provide to dog owners through our micro site program,” said Ann McDonagh, Group Publisher, Apex Publishing Limited. “Apex Publishing Limited is a subsidiary of the Canadian Kennel Club, an organization that has serviced the needs of dog owners in Canada for more than 120 years.” For more information please contact: Ann McDonagh, Apex Publishing Limited amcdonagh@dogsincanada.com (416) 798-9778 ext 3410 Larry Evans, PetLynx Corporation larry.evans@petlynxmail.com (403) 921-5900