The 2010 Summit for Urban Animal Strategies Presents:

The 4th Annual Summit Awards Gala

Featuring Entertainer Dale Downing and

Master of Ceremonies Andrew Patton, Canadian Kennel Club

The Summit Awards are in celebration of those who have achieved the recognition of their peers for proficiency or achievement in the care of pets and people in communities across Canada. The event will be held on Friday, 15 October 2010 at the beautiful Fairmont Chateau Lake Louise, Alberta.

This year's Entertainer, Dale Downing brings us comedy, illusions and crowd pleasing magic in a performance that has made him famous in a career spanning four continents and 30 years. His inspired performances have earned standing ovations, repeat engagements, awards from his peers and a place along side the country's outstanding entertainers.

Back by popular demand our Master of Ceremonies is the engaging and ever enthusiastic Andrew C. Patton, from the Canadian Kennel Club.

Andrew sees great opportunity for the companion animal industry in "big-picture collaboration, allowing us the prospect of touching every pet in Canada and engaging and offering value to the pet families with whom they live."

Andrew aspires to be the person the dogs in his life think he is and enjoys misquoting one of Napoleon’s generals: “We can either love cats or understand them, but never both.”

For information of the Summit Awards Gala email: judi.canon@petlynxmail.com.

Posted by Terri Perrin, Online Communications Editor

2010 Summit Speaker Synopsis Part X

The International Summit for Urban Animal Strategies Presents:

Homing Practices Amongst Canadian Canine Breeders

Presenter: Lee Steeves, Canadian Kennel Club

In this thought-provoking and fact-filled presentation Lee Steeves will provide an in-depth look at the demographics of Canadian Kennel Club dog breeders. She will examine some of the basic characteristics of dog breeders and what makes them unique. Further discussion about the CKC's Code of Ethics and Breeder Code of Practice will shed light onto this important but often misunderstood segment of the companion animal industry.


Steeves will also delve into some of the 'Why's and How's' of the CKC's Breeder Focus: what steps are being taken to ensure breed improvement; breeder and public education; and some of the challenges faced into today's environment.


Looking to the future of the CKC and dog breeders, Steeves will discuss topics such as market share, media focus, validation of breeding stock and the supply/demand chain.

Summit Speaker Synopsis Part V

International Summit for Urban Animal Strategies 
Presents: 2010 Canadian Breeder Survey

Presenter: Joe Mauro, Canadian Kennel Club

In March of 2010 the Canadian Kennel Club (CKC)  conducted an in-house survey of its breeder community. 2009 ended with a significant drop in dog registrations and CKC wanted to find out why.

The survey centred on breeders with registered dogs in 2008 who saw a drop in the number of dogs registered with CKC in 2009. It examined breeder attitudes and perceptions to the factors affecting their breeding programs.

PetLynx and Partners Launch HomeSafe™ Canada Initiative

 The "official" launch date is March 2011 ... but we are so excited we can't wait to tell you about the new HomeSafe RDOG and RCAT initiatives! This innovative new program is a result of months of collaborative effort between:

• PetLynx Corporation 
• Canadian Kennel Club
• Dogs in Canada Magazine
• Iams and
• Petsecure

Although each of these companies represent a different sector of the companion animal industry, when it comes to our animal companions, we all share a common goal ...

Registered Entities on PetLynx System Surpass 500,000

PetLynx Corporation is pleased to report August production numbers and several new benchmarks for the PetLynx Automated National Recovery System in Canada.


• Registered entities rose to 515,069, made up of 251,634 pets and 263,435 associates
• The system handled 4,723 automated recovery episodes, bringing the system total to 171,942
• Page views were 1,276,941, setting a new benchmark
• Web hits were 3,986,293, setting a new benchmark
• The system automatically supported 11,891 sites and 31,764 log-ins

During August, the PetLynx production system began to see increased activity associated with the Canadian Kennel Club as a PetLynx Recovery Subscription was added to registered dogs. Approximately 59,000 of the 69,749 new animal registrations in August were from this program. 

During the first eight months of 2010, the PetLynx production system registered 202,159 entities which is 39.2% of the entities registered on the system in total.

Management expects the subscription and registry aspects of the business to accelerate as the HomeSafe program hits the market later this year.

Posted by Terri Perrin, Online Communications Editor

Connect with your community using our Dog-Friendly Educational Guides

The Canadian Kennel Club  Responsible Dog Ownership Committee has created, and made available to its members, a series of comprehensive educational guides designed to help dog owners integrate their pets within the local community.

The Dog-Friendly booklets cover a variety of topics, including:

Dogs in Canada Website Lands National Magazine Award

PetLynx Corporation is pleased to congratulate the team at dogsincanada.com for winning the first-ever Web Site of the Year award at the 33rd Annual National Magazine Awards held in Toronto on June 5, 2010. The award is meant to recognize the website that most successfully fulfills its editorial mission, effectively serves its audience, maximizes use of the web and represents the highest journalistic standards.

No Breed Specific Legislation In Elgin, Illinois

Mayor Ed Schock and the councilmen in Elgin, Illinois, listened to their residents, as they promised there will be no Pit Bull ban or restrictions on Pit Bulls in Elgin.

The Mayor stated that, "Elgin officials should not have gone down this road in the first place, if they had done their homework."

New Marmaduke Movie Not Great News for Great Danes

PetLynx joins the American Kennel Club in warning people not to get starstruck!

With Great Danes taking center stage in the release of “Marmaduke,” moviegoers are reminded about the importance of making educated decisions when it comes to adding a dog to the home.

Purebred Dogs in Canada

 THE PURINA NATIONAL
A Canadian Kennel Club Charity Event

• Three championship Dog shows
• Six Obedience Trials
• Three Rally Obedience Trials
• Breeders' Village
• Educational Events
• Over $40,000 in Prize Money!

March 12 - 14, 2010
International Centre
Mississauga, Ontario

Posted by Terri Perrin, Online Communications Editor

New AKC breeds on parade at Westminster

The 134th Annual Westminster Dog Show, held in New York City February 15-16, 2010, provided a podium for 2,500 of the best show dogs in America to strut their stuff in front of the judges and an adoring public. 

Amongst these prized show dogs were three "new" breeds that were recently added to the American Kennel Club's list of recognized breeds. This included the Irish Red and White Setter, the Norwegian Buhund and the Pyrenean Shepherd.

The introduction of new breeds can be a challenge for animal services agencies and humane societies. Sometimes, what we perceive as a cross-bred dog (or cat) could be a prized show animal with a long pedigree. Be sure your staff and volunteers keep on top of new developments in our industry -- including additions to AKC and Canadian Kennel Club breeds!

PetLynx Update

We've added to our team! PetLynx welcomes Anne C. Taylor Senior Account Executive Ms. Taylor has an extensive background with proven expertise in sales, marketing and brand development for Application Service Providers in North America. Ms. Taylor will lead PetLynx activities with respect to external relationships, program development and communications. From this position she will have the responsibility and authority to deal with major accounts such as the Canadian Kennel Club, Apex Publishing, Procter & Gamble, Securican General Insurance, CDMV and other industry allies. Ms. Taylor comes to this position with excellent commendation from her colleagues in emerging technologies, application development, telecommunication and other tech related ventures. She has served the industry on boards and advisories as well as a volunteer in her community. We are confident that she will add to the success of PetLynx Corporation by growing the top line revenue of the company as she serves the needs of national and multi-national accounts. We welcome Anne to these responsibilities and to the management team of PetLynx Corporation. The Core PetLynx Team for 2010: Larry R. Evans - President & CEO Cindy Kreutzer - Executive Assistant/Corporate Governance Tracy Schell - Financial Governance Zdravko Pribeg - Production Management Anne C. Taylor - External Relationships Judi Cannon - Sales Support Lisa Milton - Technology & Fulfilment Terri Perrin - Online Communications Other Human Resource requirements are supplied on an outsource basis.

PetLynx Enters Collaboration Agreement with CKC's Apex Publishing

08 January 2010

PetLynx Corporation is pleased to announce an agreement with Apex Publishing Limited, the publisher of “Dogs in Canada” Canada’s premier provider of content for dog owners and breeders. Under the terms of this agreement PetLynx Corporation and Apex Publishing will collaborate to expand the circulation of this magazine to all dog owners in Canada through the PetLynx Subscriptions & Registry Services unit. Pet families who register their dogs in the PetLynx system for recovery services, microchips, tattoos, licenses or other HomeSafe™ Canada initiatives will have the opportunity to subscribe to four special issues targeted toward this Responsible Dog Owners Group [RDOG] at a special discount that is related to their level of compliance. In addition, the two parties will collaborate to provide responsible dog owner content through Apex's micro site and the PetLynx pet family portals. Pet families who normally manage their animal records using PetLynx portals will be able to manage their subscriptions in the same area. “Adding the Dogs in Canada content and micro sites to the HomeSafe™ Canada initiative will not only increase the number of responsible dog owners across Canada, but provide valuable resources across the entire value chain that supports these pet families” said Larry R. Evans, President and CEO of PetLynx Corporation. “I am confident that we will eventually reach every dog owner who is interested in having ready access to Canada’s number one source of information about dogs.” “We are very excited about the opportunity of using the PetLynx relationship with dog owners across Canada to expand our circulation base and improve the services we provide to dog owners through our micro site program,” said Ann McDonagh, Group Publisher, Apex Publishing Limited. “Apex Publishing Limited is a subsidiary of the Canadian Kennel Club, an organization that has serviced the needs of dog owners in Canada for more than 120 years.” For more information please contact: Ann McDonagh, Apex Publishing Limited amcdonagh@dogsincanada.com (416) 798-9778 ext 3410 Larry Evans, PetLynx Corporation larry.evans@petlynxmail.com (403) 921-5900