Regional Summit Provides Platform to Share Statistics

The Regional Summits for Urban Animal Strategies, held in Vancouver, Edmonton, Toronto and Halifax the week of 19 April 2010 provided Larry Evans, President and CEO of PetLynx Corporation, with an opportunity to share highlights of the 2009 Urban Animal Survey.

The survey --  Urban Cats - Our Biggest Opportunity -- was conducted in the fall of 2009. This in-depth research proved to be extremely insightful for manufacturers of pet food and animal health products, veterinary associations, shelters, animal control agencies and retailers of pet care products. This research provides a comprehensive measurement of pet owner attitudes and the behavior exhibited towards their animal companions.

Although presenting statistical data can be a challenge, Evans did not disappoint! Delegates commented that the presentation was "Entertaining, interesting and enjoyable."

Another delegate remarked: "Given the huge amount of information in the survey, it was valuable to hear the conclusions that followed."

A total of 82% of delegates felt the presentation conveyed the information "in a matter I could relate to" and 74% felt the "information was relevant to me."

WHY CONDUCT AN NORTH AMERICAN URBAN ANIMAL SURVEY? 

At the first Summit for Urban Animal Strategies in 2006, delegates clearly indicated that they required clarity of thought on how to manage urban animals. A lack of reliable statistics and information on constituent’s views hampers municipal leaders and legislators in their efforts to develop urban animal strategies and thus create and sustain a healthy community for pets and people

Want to learn more about how you can connect with other thought leaders in the companion animal industry? Check out the International Summit for Urban Animal Strategies to be held at Lake Louise, Alberta, 13 - 16 October 2010.

Posted by Terri Perrin, Online Communications Editor