Ten Ways to Increase Blog Readership

More blog traffic means more eyeballs. More eyeballs means more opportunity to promote your message of responsible pet ownership, funding requests and more. To help you make the most of your website and/or blog, the good folks at BlogPaws shared this important information with us:

10 Ways to Get Qualified "Eyeballs" to your website or blog

ONE: Write something relevant and focused. Don't ramble.

TWO: Use keywords.

 

THREE: Use bolded text to tell both search engines and readers that this content is important.

FOUR: Create an editorial calendar for your site or blog. On a blog, use your connections and your industry readings to create content that will educate, inform, or entertain your readers. On a website, pull in RSS feeds of relevant content that updates daily. Add editorial comments to keep readers engaged.

FIVE: Link, link, link. First - link out to good content. Second, be proactive and ask industry partners to link back to you.

SIX: Use Twitter and Facebook proactively. Be sure to keep your readers in mind when you RT on Twitter or share content on your Facebook page.

SEVEN: Use humor. It doesn't matter what you do or what you sell - humor always brightens the day

EIGHT: Interview a colleague, business partner or author - someone with insight into your business. Ask them to "tweet" about the interview and thank you on their blog. Paying it forward.

NINE: Ask questions. Ask your readers about their lives, their work, their challenges. Offer to answer questions once a week...if necessary, create the first few questions yourself.

TEN: Think about tomorrow. Think about the future. Don't forget those folks who are up and coming - today's kids. They have cash. They have interest. They are net-savvy. Create content that may appeal to them - without marketing to them. For information on how to be kid-friendly, check out the Walt Disney site's privacy statement.

Check out the other Blogs hosted by PetLynx:

HomeSafe:  Good news from people who help lost pets get HomeSafe!

The Summit  for Urban Animal Strategies: Promoting community collaboration for industry thought leaders.

InfoStream: Information for companion animal industry stakeholders

Posted by Terri Perrin, Online Communications Editor