22 April 2010

People Names for Pets

DENVER POST: The day care roster includes Hannah, Cameron, Sophie, Henry, Tucker and Emma. They are the same names you'd find at just about any day care center in town. The only thing that might raise an eyebrow — or in this case, a whisker — is the fact that these names were plucked from an attendance sheet at a day care for dogs. 
 

Not one of the 43 dogs playing and fetching at the doggie day care answers to Spot, Rover or even Pepper. Pet names have changed.
 

Many people are choosing family or celebrity names for their furry friends, considered a reflection of the deepening bond owners have with their pets.
 

According to a recent survey by the American Pet Products Association, seventy percent of dog owners (and 65 percent of cat owners) said they consider their dog a full-fledged family member. 

So, when it comes to names, pet owners nowadays ruminate much like an expectant couple. Among the most popular dog names are Lucy, Jack, Bella and Charlie, according to an analysis by petfinder.com, an online database of hundreds of thousands of adoptable pets.
 

The trendiest cat names also include Lucy and Molly, though some perennial faves — Shadow, Smokey, Tiger, Tigger and Precious — are holding their own.

Dr. Linda Light, who practices at Ark Veterinary Hospital in Buford, Ga., said she has noticed a shift away from Grover and Pepper to more Stellas and Charlies. She said it's perfectly fine to change a name of a newly adopted dog or cat. The animals learn their names very quickly, she said. "Just be creative and have fun with the naming of your pet," she said.
 

So what about the pet's perspective? Angie Woods, a dog-behavior expert and owner of U.S. Canine in Buford, said a name is irrelevant to dogs since they don't understand words — only sounds. Still, simpler names with only one or two syllables are easier for dogs to recognize.


Posted by Terri Perrin, Online Communications Editor

20 April 2010

Earth Day: Animal Shelters Going Green

There was a time when the only "green" that animal shelters and municipal animal control centres worried about was money -- there just never seemed to be enough of it! Fast forward to 2010 and, while raising cash is still of utmost concern for most,  many non-profits and municipalities are now thinking "green" in a whole new light.

In addition to creature comforts and disease control, the construction and renovation of many of North America's animal holding facilities now take eco-friendly design into consideration. Solar panels, natural lighting, geo-thermal heating, high efficiency appliances and low-flow plumbing are just some of the technologies that these organizations are using to build facilities to save animals, while saving money and doing their part to help save the planet.

Check out these great stories of eco-friendly animal care facilities at www.Petside.com.

Posted by Terri Perrin, Online Communications Editor

19 April 2010

New "PawdCast" Heralds Work of Animal Services Agencies & Shelters


In late March, 2010, Found Animals Foundation launched The PawdCast  -- a groundbreaking media initiative streamed live on the world-wide-web.

Since its inception in 2008, Found Animals has had great success in the Los Angeles/Southern California area by leveraging online media opportunities to help increase public awareness of the wonderful pets available at shelters, increase animal adoptions and lower euthanasia rates.

Now, hoping to bring their outreach model to a national and international audience, Found Animals in collaboration with the Southeast Area Animal Control Authority (SEAACA), produce The PawdCast, an entertaining 30-minute live webcast from 4:00 p.m. to 4:30 p.m. (PDT), Monday through Friday.  The webcast offers online viewers an unprecedented, behind-the-scenes glimpse of an animal care center to highlight the wide variety of great pets available for adoption, dispel myths about shelter animals, and provide a broad range of animal- and pet-centric entertainment.
The PawdCast features various segments including: 
  • Hot Topics (Global animal news and related stories)
  • Things Your Pets Want You To Know, and 
  • Ask The Expert.
The PawdCast offers unbiased and well-researched information on useful products, retail promotions, and interesting must-haves. Finally and most importantly, The PawdCast highlight adoptable animals throughout each episode. 

“The PawdCast is a giant step forward for shelter pet awareness,” noted Aimee Gilbreath, Executive Director of Found Animals. “We not only inform and entertain listeners and viewers, but we’re giving deserving pets great exposure to prospective adopters, enabling their chances of finding a new, loving home.  When you combine this potential with the global reach of our webcasts, The PawdCast is poised to have an extensive and important impact.” she added.

To learn more about The PawdCast or about Found Animals, please contact Michael Gilman at (310) 574-5792 or e-mail michael@foundanimals.org.


Posted by Terri Perrin, Online Communications Editor

15 April 2010

How to Get More Traffic to Your Blog

Want to increase adoptions? Improve licensing compliance? Promote an important fundraiser?

Adding a blog to your website can be a huge help!

Here are three tips from the friendly folks at BlogPaws -- a new website for Pet Bloggers!

ONE - Remember that social media is just that: social. Imagine your blog as your storefront or living room but it is "located" on the Internet. If I'm traveling, how do I find your storefront or your house? I might use a map... OR I might ask a friend. Friends can give me landmarks - and guide me to the right street, right house, etc.

When you visit other blogs and leave comments, you make friends. Now, you're being social and approachable. If you leave a comment on my blog, now I can find you on the net, and by virtue of your visit, I'm going to visit you back. I may even blog or twitter about you. It's what friendly people do.

TWO - remember this: YOU ARE WHATEVER GOOGLE SAYS YOU ARE! If you're a coach but you never talk about coaching, you never mention the practice of coaching, and instead, chatter on about flowers, gardening, and how much you love the outdoors - because you don't want anyone to get turned off by all your "coaching talk"... guess what? Google will decide you're a gardener and that's what the rest of the world will believe.

Choose powerful keywords and use them often. Show Google that you're the place to send people who are looking for...whatever it is you do

THREE -  make a habit of promoting others. Create Top10 Lists of Experts. People want good advice and content. Review your blog content, create a focus on topics that will promote you and your blog without making you sound like a used-car salesman. Discuss current events and offer an opinion. Have a twitter party to raise money for your local no-kill shelter. Invite guest bloggers to your blog.

P.S. Bonus hint: link, link, link, link, link

Posted by Terri Perrin, Online Communications Editor

12 April 2010

Fish and Microchips on the Menu for Destron Fearing

Did you think that microchips were only of use to the companion and food animal industries? Think again! Digital Angel, an advanced technology company in the  field of animal identification and emergency identification solutions, recently announced that its Destron Fearing unit has been awarded over US$1.5 million in new orders for Passive Integrated Transponder (PIT) fish-monitoring Radio Frequency Identification (RFID) tags from the U.S. Army Corps of Engineers.

The new orders extend Destron Fearing's participation in a project currently underway to continue to develop a PIT-tag system for monitoring salmonids using the spillways at hydroelectric projects in the
Columbia and Snake River basins in the U.S. Pacific Northwest.
 
Joseph J. Grillo, Chief Executive Officer of Digital Angel, said: "This new Destron Fearing award demonstrates the confidence placed by the U.S. Army Corps of Engineers in our technical expertise. Since the late 1980s, Digital Angel has worked with federal Columbia and Snake River hydroelectric projects to develop, manufacture, and install implantable RFID systems for monitoring the native salmon population, a vital resource for the local community. We are proud to be a part of this ongoing effort."

In its work with U. S. federal agencies in the Pacific Northwest, Destron Fearing employs PIT technology in conjunction with radio frequency identification (RFID) antennas to monitor salmonid movement as they migrate out of their native streams and pass the dams in the Columbia and Snake River Basins. The salmonid population's vulnerability to habitat loss, hydroelectric dams, and over-fishing makes these monitoring programs a crucial element in their survival. Destron Fearing's ground-breaking technology helps to effectively monitor the local salmon population as they migrate through a river system that encompasses an elaborate network of dams and tributaries.

On the Canadian front, Destron Fearing is working in cooperation with PetLynx Corporation. All pet owners who choose to have their pets identified with a Destron Fearing microchip automatically receive a PetLynx basic lifetime registration for that pet. It is a well-documented fact that lost pet recovery can be expedited when an animal has a traceable microchip, tag or tattoo… but in the event that ID is not available, PetLynx can help facilitate a “return to owner” based solely on a physical description of the animal. AutoMatch®, our national automated recovery system, will search for potential matches in registered impoundment facilities, veterinary clinics and animal shelters, as well as found pet reports posted by the general public.
 
Posted by Terri Perrin, Online Communications Editor

Last Chance RSUAS Registration!

This is it!  The cross Canada tour of the Regional Summits for Urban Animal Strategies is about to begin.  Thursday April 15th is your last chance to register for your regional summit.

Pacific Regional Summit ~ Monday April 19th, Vancouver 
Prairie Regional Summit ~ Tuesday April 20th, Edmonton 
Atlantic Regional Summit ~ Thursday April 22nd, Halifax 
Central Regional Summit~ Friday April 23nd, Toronto

These events foster collaboration with all pet industry stakeholders in the region and help to find solutions for current companion animal issues.  All delegates will have a chance to participate in a valuable continuing education program that focuses on the business case "Cat Licensing in Calgary." This program will be delivered by Bill Bruce from The City of Calgary Animal & Bylaw Services.

The Regional Summits gather industry leaders (unit and branch managers) from all sectors of the pet industry. These one day events deliver content from the previous International Alumni Summit, promote industry collaboration in each region, provide continuing education for industry management and expand the number of collaborators working toward common goals and urban animal strategies in the companion animal industry.


Speakers 
Bill Bruce ~ Manager Animal & Bylaw Services, City of Calgary
Dr. Elizabeth O'Brien ~ DVM, Diplomate American Board of Veterinary Practitioners
Dr. Leslie Lyons ~ Associate Professor of Genetics UC Davis Veterinary Medicine

Registration

$150 plus taxes includes your breakfast, lunch and reception. 
A Destron Fearing microchip scanner will be awarded as a door prize!


Click here for the agenda for each event.     For more information contact:
Judi Cannon ~ The Summits for Urban Animal Strategies
Direct: 705.930.7387       Office: 403.219.1088


Posted by Terri Perrin, Online Communications Editor

07 April 2010

Pet Obsessed: The cost of Cute

Whether you’re a dog or a cat person, there’s no question that our four-legged friends provide us with the kind of companionship you just can’t put a price on. That didn’t stop the folks at USA-based www.mint.com from doing just that however. 

The company's latest info-graphic takes a look at the true cost of sharing your home with companion animals, along with the requisite cute photos. How much do Americans spend on pet food, supplies, and pet food? And how have the big pet supply retailers done during the economic downturn?

This info-graphic is based on the aggregate data from over one million Mint.com users, a representative sampling of US consumers, along with data from wiki.answers.com.

The blog posts to this information are interesting, too. Tell us what you think of mint.com's statistics.

Posted by Terri Perrin, Online Communications Editor