Petsecure Pet Insurance's 'FURther the Fight' Campaign

November is Pet Cancer Awareness Month

Petsecure pet insurance is joining the fight against pet cancer with their November Pet Cancer Awareness Month campaign, ‘FURther the Fight’, on Facebook and Twitter ... and PetLynx Corporation is pleased to be able to help them promote this campaign!

For every new fan to join their Facebook page or follow them on Twitter in the month of November, Petsecure pet insurance will donate $1 to the Ontario Veterinary College (OVC) Pet Trust Fund, towards pet cancer research.

Bones of the Business: Tips for Working Smarter

A recent survey conducted in the United States by PetSmart Charities provided a wealth of useful information relating to why people do -- and do not -- spay or neuter their pets.

The biggest barriers were identified as lack of understanding as to why it is important and the right age to have the dog/cat sterilized. Interestingly, researchers found that adults age 34 and under needed the most education.

How to Get More Traffic to Your Blog

Want to increase adoptions? Improve licensing compliance? Promote an important fundraiser?

Adding a blog to your website can be a huge help!

Here are three tips from the friendly folks at BlogPaws -- a new website for Pet Bloggers!

ONE - Remember that social media is just that: social. Imagine your blog as your storefront or living room but it is "located" on the Internet. If I'm traveling, how do I find your storefront or your house? I might use a map... OR I might ask a friend. Friends can give me landmarks - and guide me to the right street, right house, etc.

When you visit other blogs and leave comments, you make friends. Now, you're being social and approachable. If you leave a comment on my blog, now I can find you on the net, and by virtue of your visit, I'm going to visit you back. I may even blog or twitter about you. It's what friendly people do.

TWO - remember this: YOU ARE WHATEVER GOOGLE SAYS YOU ARE! If you're a coach but you never talk about coaching, you never mention the practice of coaching, and instead, chatter on about flowers, gardening, and how much you love the outdoors - because you don't want anyone to get turned off by all your "coaching talk"... guess what? Google will decide you're a gardener and that's what the rest of the world will believe.

Choose powerful keywords and use them often. Show Google that you're the place to send people who are looking for...whatever it is you do

THREE -  make a habit of promoting others. Create Top10 Lists of Experts. People want good advice and content. Review your blog content, create a focus on topics that will promote you and your blog without making you sound like a used-car salesman. Discuss current events and offer an opinion. Have a twitter party to raise money for your local no-kill shelter. Invite guest bloggers to your blog.

P.S. Bonus hint: link, link, link, link, link

Posted by Terri Perrin, Online Communications Editor

Twitter-A-Critter

Celebrities use Twitter to help save the lives of shelter pets.

Adopt-a-Pet.com, North America’s largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

On the campaign web site, www.TwitterACritter.com, pet lovers can select one of the 130,000 homeless dogs, cats, and other pets listed on Adopt-a-Pet.com and tweet a link to that pet's information.

"TwitterACritter is a fun, easy way for people to actively save the life of a shelter pet, even if they can't adopt one themselves or afford to donate," says Abbie Moore, executive director of Adopt-a-Pet.com. "Homeless pets are powerless to promote themselves to potential adopters, so it's up to those of us who love animals to lend a hand, and a set of thumbs, and tweet about them. In these difficult economic times, when so many pets are being relinquished to shelters, they need our help more than ever."

Already the campaign has gotten a boost from several celebrities who have participated and encouraged their Twitter followers to do the same. Since the TwitterACritter feature became available in mid-August, Kevin Nealon, Alyssa Milano, Denise Richards, Kristin Chenoweth, and several other celebrities have taken up the cause and tweeted links to shelter pets listed on Adopt-a-Pet.com. According to Moore, "In each case, immediately after the celebrity's tweet, hundreds of their followers tweeted homeless pets as well… and their followers tweet, and so on and so on. The celebrities create an avalanche of compassion."

"The bottom line is that if enough people see a shelter pet, that pet gets adopted. There is no better way to expose shelter pets to as many potential adopters as possible than through Twitter," continues Moore. "It's no exaggeration to say that a single tweet can save a life. Imagine the impact it would have if everyone tweeted just one critter a day!"

Check out TwitterACritter to see photos of celebrity participants.