2010 Summit Speaker Synopsis Part VII

The International Summit for Urban Animal Strategies Presents:
Homing Animals in the Canadian Urban Environment
Presenter: Lisa Chen, Socialstruct


Petlynx has conducted a number of empirical research studies to investigate public opinion and metrics on behalf of the industry.  This presentation discusses how we can best mine the plethora of existing data and the strategies we can use to collect real-time market intelligence on a go forward basis.  Among the areas we will discuss are the following:

• Reporting the numbers of cats/dogs coming into or leaving our communities, including more accurate techniques for delivering future estimates of breeding intentions, homing/re-homing episodes and the numbers of households required to accommodate the available pets;
  

• Identifying the multiple sources of cats/dogs that arrive in our communities and in particular which of these sources the industry can influence and which of them remain outside industry influence.  We will also attempt to describe these sources by the intentions under which they operate,  [Unintentional breeders, Intentional non-compliant breeders and Intentional compliant breeders] so the industry can address the related issues;

• Using the developing consensus for compliance and codes of conduct for industry service providers and “pet families,” to discover the metrics for benchmarking communities that would encourage alignment across the industry; and finally,

Developing a consistent model of collecting and assembling data so that it can influence the culture of our industry to enable fact-based decisions from tangible evidence continually collected to show progression and growth over time.

ABOUT LISA CHEN

LISA CHEN, Ph.D., is Senior Analyst at Socialstruct. From over 15 years of experience, she has developed expertise in providing clients exceptional insights through both quantitative and qualitative research. She has held a variety of senior management, academic and consulting positions. Dr. Chen is known as an exceptional communicator who’s written and presentation skills are always well-received and highly rated.

Previously, Dr. Chen was an Executive Analyst at nGenera Innovation Network, a community of thought leaders who provide insight for next generation enterprises in the 21^st century. At nGenera, Dr. Chen was lead researcher for Grown Up Digital, a 2008 book by Don Tapscott (author of Wikinomics). While Senior Director of Youth and Education Research at both Crux Research and Harris Interactive, she directed a plethora of market research studies for youth marketers ranging from understanding the drivers of human decision making in consumer choices to insights for non-profit organizations and educators. From her tenure at Sesame Workshop, Noggin and Scholastic, she has extensive knowledge in children's media use, multiculturalism/diversity, and website assessment.

Dr. Chen earned her Ph.D. in Developmental Psychology from the Steinhart School of Education at New York University and holds a B.S. in Human Development and Family Studies from Cornell University.

For information on other Summit speakers and topics, check the agenda.
Learn more about the Summit For Urban Animal Strategies. Click here.

Posted by Terri Perrin, Online Communications Editor