2010 Summit Speaker Synopsis Part VIII

The International Summit for Urban Animal Strategies Presents:

HomeSafe™, Bringing Voluntary Compliance to our Industry

Presenter: Larry Evans, PetLynx Corporation

The companion animal industry has focused on developing a more ‘responsible pet parent’ for at least the past four years. This activity has established an awareness level that can now serve as the foundation for an acceleration phase within our industry. The pet parents we serve have already shown  they are willing to be responsible in other areas of their lives.

This presentation discusses the broader concept of ‘compliance’ and seeks to understand it in the context of the entire industry.  We will seek to illuminate the need for consensus in the definition of compliance and to examine voluntary compliance as the best/only approach for the pets and people we serve in our communities.
Other topics to be discussed include:

• six areas the industry can agree upon to measure compliance
• enforcement as a tool in voluntary compliance
• different approaches that may be necessary with ‘proactive’ and ‘reactive’ pet parents’
• tools pet parents can use to become more compliant
• intentions that may allow us to categorize and brand pet breeders
• strategies to reduce or eliminate non-compliant breeders

 

ABOUT LARRY EVANS

For more than thirty-five years, Evans has been involved in the development of new markets for large multi-national firms.  In 1981, Evans was hired by Ericsson Communications of Stockholm, Sweden to join a team bringing wireless and switched products to North America.  This small team won more than 20% of the North American cellular market in just three years.

Evans is one of the founders of the Lenbrook Group of Companies.  This privately held company grew to become one of the leading Canadian companies in electronics, but is best known for its development and subsequent sale of Clearnet Inc. a national cellular network to TELUS Mobility Inc. in one of the largest transactions completed in the North American telecommunications industry.

In late 2001, Evans was engaged as President and CEO of PetLynx Corporation. Raising capital for an emerging company in a new category was very difficult under prevailing market conditions. Evans completed a new business plan, raised new  investment, completed initial technical developments, and delivered the PetLynx vision to market in 54 months.  With Evans’ leadership, PetLynx has developed a vision and built a successful Information Utility that provides a new level of connectivity to the companion animal industry in North America.

Although Evans is best known for his tenacious grasp of business development and his ability to articulate a vision of the future, he is also known for his ability to meet and overcome personal challenges.  In 1984, Evans suffered a serious accident which kept him out of active business until returning for a second stint with the Lenbrook Group in 1989.

Today Evans lives on a small ranch near Crossfield, Alberta, where he and his wife of 34 years, Janice, contribute to their community and enjoy their rural lifestyle, Percheron horses and the proximity of their four adult children.

For information on other Summit speakers and topics, check the agenda.
Learn more about the Summit For Urban Animal Strategies. Click here.

Posted by Terri Perrin, Online Communications Editor